Sony 48-Inch 4K Ultra HD OLED TV A90K Series BRAVIA XR Smart TV (2022 Model)

Sony 48-Inch 4K Ultra HD OLED TV A90K Series BRAVIA XR Smart TV (2022 Model)

Enjoy thrilling pictures and sound on this compact Sony OLED TV, powered by Cognitive Processor XR. Take your gaming to a whole new level of immersion, even in a smaller size.

Next Generation Picture and Sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR. The revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast, and beautifully vivid colors.

Pure Blacks For Real-Life Depth And Texture

The Cognitive Processor XR analyzes visual information and enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow. With XR OLED Contrast Pro, color and contrast are boosted in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness.

Compact TV For Gaming, Immersive Picture and Sound

The compact A90K with immersive OLED picture and sound powered by Cognitive Processor XR makes an ideal gaming display. Compatible with various gaming features included in HDMI 2.1, you're sure to enjoy a thrilling gaming experience.

Screen Is The Speaker, Pictures and Sound in Harmony

Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker. You'll hear sound that precisely matches what’s on-screen with pictures and sound in total harmony for a truly immersive experience.

Hands-Free Help From Google

With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV.

Renew, recycle and reduce, designed for the environment

The BRAVIA XR TVs are designed for immersive experiences with the environment in mind. We are committed to using less virgin plastic in Sony TVs and packaging. The A90K uses Sony-developed SORPLAS with a recycle rate of up to 85 percent in its rear cover. The unique backlight control technologies, BRAVIA CAM, and sensors not only deliver high picture quality but also reduce power consumption.

A Wide Color Spectrum For Real-World Shades and Hues

Powered by the Cognitive Processor XR, XR Triluminos Pro enables A90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. Together with the wide color gamut panel and human-centric processor, it can detect color from saturation, hue and brightness to deliver natural shades in every detail.

Recreating Lost Texture, All Your Content Upscaled to 4K

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.

Intelligent Motion Processing for Smooth, Fast-Moving Action

Powered by Sony's Cognitive Processor XR, XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

Beautiful Colors From Any Angle

Watching TV from the sides is now as satisfying as from the center. Sony's self-illuminating OLED panel keeps colors consistent and true, wherever you're watching.

All Your Entertainment Upscaled to 3D Surround Sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround virtually creates surround sound from the sides and vertically using just the TV speakers.

Perfect with Sony audio

Paired with Sony audio equipment, Sony's latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.